Unica Dream
Perfumery Industry / 2024
Unica Dream is not just a fragrance it is the ultimate “office friend” designed to ignite confidence in every mid-level professional. Born from a desire to bridge the gap between unattainable luxury and uninspiring affordability, Unica Dream brings international standard quality into the daily grind. With a minimum of 8 hours of sillage, it is an accessible, energetic, and sophisticated companion crafted specifically for the pragmatic workers of Jakarta and beyond. Unica represents the rare and unique, while Dream evokes aspiration—proving that true elegance does not have to come with a premium price tag. Where Grace, Ignites Success.
Client
Unica Dream Fragrance
Services
Brand Identity, Brand Strategy, Packaging
Design Direction
Awan
Team
Atika Sekar, Fajar Nugra
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/Challenge
The local fragrance market feels crowded and polarizing. Brands often look cheap. Unica Dream faced a distinct hurdle. We needed a visual identity to rival global premium standards. The brand also needed to stay relatable for mid-level employees. You deserve to feel confident at work. We had to elevate your daily routine without the luxury pricing.
/Solution
We ignored standard luxury stereotypes. We built the strategy on pure optimism. We embraced the friendly office persona. The new design features a multistable logomark. It weaves a female silhouette and a rising sun We paired this with process black and gold. The brand communicates class instantly without intimidation. Your confidence is now a daily guarantee.
/Overview
We built a brand strategy and social media presence for your target audience. We crafted names like Love Lasting and Charismatic to attract buyers. We launched the Shopee store with a clean visual identity. Shoppers see a premium brand at an affordable price. You get immediate trust from your market.
Measuring Success Because Results Matter
- +150% increase in brand sentiment and online engagement within the first 30 days of the campaign.
- 4.9/5 average customer rating across Tokopedia and Shopee, with reviews highlighting the premium feel of the design.
- 1000+ bottles (Radiant, Whispers, and Harmony) sold during the inaugural “Payday Promo” push.
